The LEGO Story
This is a must have for every LEGO fan. The definitive history of LEGO, based on privileged access to its archives and infrequent conversations with the founding family, who are still in control of the business. Author Jens Andersen takes us on a journey through LEGO history, starting with its early years and continuing through the innovations and triumphs that made it one of the top toy manufacturers. The book also explores how creativity and innovation are fundamental to practically every part of our lives and how they can be used to develop even the smallest of ideas into something truly remarkable, possibly even paradigm-shifting.
