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Ray-Ban Outdoorsman Reloaded

Don´t miss your chance to get these very limited-edition Ray-Bans! As part of its "Reloaded" initiative, Ray-Ban is dipping into its extensive archive to reboot some of its most iconic sunglasses. Their latest release is an update to The Outdoorsman, a more rugged take on the iconic aviator shades, finished with plastic detailing around the lenses ...read more

Ombraz Sunglasses

These sunglasses without arms are surprisingly awesome. Ombraz sunglasses have no sidearms, screws and hinges, solving some of the most common problems experienced with eyewear. They don´t break, won´t fall off and never cause headaches! The armless shades are more comfortable than any sunglasses you have ever worn, they feature a lightweig...read more

Blueprint BSG3 Goggles

Blueprint make snow goggles with premium features, but without the high price tag. Their latest offering is this magnetic, unbreakable snow goggle, built to last. The BSG3 Snow Goggles let you instantly change out your lenses to adjust the tint to best fit the day conditions. For sunny weather, simply snap the black lens into place, or when fog mov...read more

Electric Dude Sunglasses

Premium action sports brand Electric just launched their newest sunglass style, called the Dude. The Electric Dude Sunglasses are the ultimate casual summer shades, they feature OHM lenses with 100% UV protection, and 98% blue light protection, giving you increased clarity and depth perception while providing visual comfort, making them perfect for...read more

Kennedy Riding Glasses

The good people at California clothing/moto lifestyle brand Iron & Resin, and Portland-based experimental eyewear brand Shwood, have teamed up to create the Moto Collection. Our pick from the collection are the stylish Kennedy Riding Glasses, inspired by motorcycles and the originality and spirit living within them. Available in two c...read more

Aether Sunglasses

Aether Apparel and luxury eyewear makers SALT, have teamed up again for their second eyewear collection. Created with the adventurer in mind but sleek enough to be worn in the city, the limited-edition sunglasses are available in two timeless styles, the Scout and the Explorer. Both frames are built from a combination of titanium and beta titanium,...read more

District Vision Eyewear

District Vision Eyewear is a new brand of sunglasses that aims to serve the fast growing fitness community. They tastefully design some handsome sunglasses specifically for running, and bring some cool to the over stylized and futuristic designs of most performance sunglasses. Their designs could very well be mistaken for regular sunglasses, with t...read more

Electric Road Glacier Sunglasses

Premium action sports brand Electric just launched their newest sunglass style, called the Road Glacier. Designed in tandem with Chris Christenson, a world renown snowboard and surfboard shaper, the Road Glacier is built to take the elements head on. The versatile shades feature OHM lenses with 100% UV protection, interchangeable/removable eye shie...read more

Oakley Radar Pace

Oakley have teamed up with Intel for their latest release, the Radar Pace, a voice activated virtual coach that gives you real-time data and guidance while you train. The glasses have Oakley´s signature shield aesthetic, and are equipped with Bluetooth, headphones, speakers and a microphone. Together with the accompanying app they form an interacti...read more

Han Green Outdoor Sunglasses

Developed by Danish eyewear designer Han Kjobenhavn, the Green Outdoor Sunglasses feature a cool aviator shape and cage trim details on the sides. Available in matt black or titanium, the cool shades have a classic well-proportion shape, and feature full metal mesh side-shields for a more hard edged post-apocalyptic vibe. They also have adjustable ...read more

Hard Graft Sunglasses

Leather goods maker Hard Graft is growing into the eyewear market with the introduction of these new limited edition sunglasses. Just in time for the summer, the unisex sunglasses feature anti-fingerprint mineral glass lenses that darken in the sun and lighten in the shade. Available now in a choice of olive green or sand, the new designs certainly...read more

Electric Stacker Sunglasses

Electric´s Stacker Sunglasses are their most technically advanced frame ever, and are specially built for adventure. Designed around a stylish aviator-style frame, the Stacker features a soft touch removable eye mask designed to block light and the elements, keeping your eyes safe during use, but is completely and easily removable, turning them int...read more

Van Buren Sunglasses

Garrett Leight and Black Optical have joined forces for this special collaboration, these sleek foldable shades. The Van Buren Sunglasses are classic, minimal, lightweight, progressive, completely original, and fold in half for ultimate functionality. Available in four styles, and comes with a compact round leather case. Available from Black Opt...read more

Giro Contact Goggle

Giro, industry leaders in snow goggles and snow helmets, have presented the Giro Contact Goggle with an innovative snapshot magnetic lens interchange system. Switching lenses is nothing new, but Giro have made this process a breeze, as simple as pushing a button, simply place the lens of your choice over the goggles´ semi-frameless design, and it a...read more

Kevin Durant & Nike Vision Collection

NBA star Kevin Durant and Nike Vision have teamed up for this sporty optical collection. With several vintage-inspired frames to choose from, all six distinct styles feature plenty of color, patterns, and a lightweight build. All KD frames are constructed with acetate fronts with color-injected temples, have Swoosh branding, and KD’s signature alon...read more

Makr Eyewear Sleeves

From personal experience, we can safely say that finding a decent and compact sunglass case is a very difficult task. That was until we came across this stylish option by Makr, an elegant sleeve that gives you a solid protection for your frames. Beautifully crafted from thick Horween leather, and with an Antique brass button stud for closure, the c...read more

Warby Parker Circuit Collection

Warby Parker have just launched the Circuit Collection, some minimalist summer frames inspired by grand prix motor racing. The newest range of lightweight Japanese titanium sunglasses is inspired by the shapes of Grand Prix tracks and vintage wire frames. These Circuit frames manage to be both modern and classic, with three styles to choose from, a...read more

June 2018 Workstation

The workstation, a sacred place where many of us spend most of their day. For this ultimate dream desk setup we focus on gear to make your office space functional, clutter-free, and showcase products to help you work in a more ergonomic environment, and of course, put them all together in a nice clean, minimalist and sophisticated design. We hope this right mix will allow you to become your most productive, efficient and creative self....

June 2018 Essentials

We are back again this month with a roundup of products that caught out attention. We are constantly on the prowl for the coolest stuff, travel essentials for life on the road, new smooth and stylish fashion pieces, new adventure ready gear, new tech stuff and accessories for your everyday carry. Here are a just few of our favorites for this month....

July 2018 Finds On Huckberry

Once again we have teamed up with our good friends at Huckberry to update our custom, curated BTS Shop. We have picked the most exciting fresh deals this month, with some great opportunities to get your hands on the coolest apparel and travel gear for an active lifestyle and outdoor adventures. Check out our new curated list of some of the coolest products and dea...