stuff we drool about

MAAP Advanced Optics Collection

MAAP has spent years building one of the most visually distinctive cycling apparel brands in the world. Entering eyewear was inevitable. The question was whether they would treat it as a merchandise extension or as a genuine product category. The Advanced Optics collection suggests the latter. Four styles, each aimed at a specific use case, built with materials and lens technology that compete with established cycling eyewear brands rather than sitting alongside them as a branded accessory.

Halo is the performance flagship. A rimless shield design in TR90 thermoplastic with speckled finishes, TPE nose pads and temple grips, and polycarbonate lenses tuned for aerodynamic form and optical clarity. Rimless construction reduces visual obstruction and weight while the Advanced Optics lens technology handles glare and contrast across changing light conditions. Built for speed days where distraction costs time.

Oracle is the semi-rimless alternative with an interchangeable adaptive grip system that lets you adjust the fit to your face rather than accepting a one size compromise. Featherweight frame construction keeps it barely noticeable during long rides. The adaptive grip maintains a secure hold from dawn starts through descents without pressure points building over hours.

Fuse is the full wrap shield designed for maximum coverage. Dual lens construction provides enhanced protection when conditions get unpredictable, whether that means gravel spray, wind, rain, or rapidly shifting light. The stay put fit system keeps it locked in place through rough surfaces and high effort riding where a loose frame becomes a genuine safety issue.

Gerson steps off the bike entirely. A classic everyday silhouette in lightweight acetate construction designed for life beyond cycling. It shares the Advanced Optics lens technology with the performance models but wraps it in a frame shape that works at a cafe, in a car, or walking through a city without announcing itself as cycling eyewear.

Across the collection, hydrophobic, oleophobic, and anti fog coatings repel water, sweat, and debris. Grippy temple tips and interchangeable nose bridges maintain fit through sustained effort. Every frame uses ultralight TR90 thermoplastic for flexibility, impact resistance, and shape retention over time.

Melbourne designed, performance driven, and entering a market where MAAP's design standards will be tested against brands that have been doing this for decades. The collection is strong enough to hold up.
 




maap-eyewear-collection-2.jpg | Image

maap-eyewear-collection-3.jpg | Image

maap-eyewear-collection-4.jpg | Image

maap-eyewear-collection-5.jpg | Image

maap-eyewear-collection-6.jpg | Image

maap-eyewear-collection-7.jpg | Image

Shwood x Iron & Resin Kennedy City Glasses - Image

Shwood x Iron & Resin Kennedy City Glasses

Shwood and Iron & Resin have joined forces to revive a cult favorite: the Kennedy City Riding Glasses. These limited edition glasses combine style and utility, and are designed for motorcycle enthusiasts who appreciate quality gear. The standout feature are the Shwood custom Memory Metal clip-on polarized lenses, offering easy on-and-off functionality, whether you are cruising the open road or in need of clear lenses. The raw steel clip-ons are individually ...
read more
SHWOOD X RANSOM CANBY SUNGLASSES - Image

SHWOOD X RANSOM CANBY SUNGLASSES

Looking for some cool sunglasses? A smart choice would be the "Canby", a collaboration between Toronto brand Ransom and Portland-based eyewear company Shwood. Made of genuine Canadian oak wood, this limited edition of only 50 units is numbered and comes in a special edition box....
read more
POC Devour Glacial Sunglasses - Image

POC Devour Glacial Sunglasses

The POC Devour Glacial Sunglasses redefine eye protection with additional shields to block intense light. Offering exceptional coverage, these sunglasses are designed for the brightest conditions, ensuring optimal eye safety up in the mountains. Fully adjustable temples and nose piece guarantee a secure fit for every head shape, while the frame design enhances peripheral vision. The Clarity lens technology, tailored for snowy and bright environments, provides UV400 ...
read more