stuff we drool about

Icon 1975 Jeep Cherokee

Icon 4x4 has unveiled its latest Reformer project: the impressive 1975 Jeep Cherokee "Safe Flight". This unique restomod pays homage to Cherokee heritage with a custom design inspired by tribal patterns. Icon founder Jonathan Ward collaborated with tribal leaders to incorporate an eagle feather motif, symbolizing "safe flight," throughout the vehicle's exterior and interior.

The Jeep boasts a powerful HEMI 6.4L V8 engine producing 485 hp, paired with a custom GM transmission. The handcrafted interior features premium leather from Moore & Giles, detailed with Sheridan-style carvings. Modern amenities include power windows, an advanced audio system, and Vintage Air HVAC.

With its Porsche Chalk paint, custom aluminum trim, and BF Goodrich tires, this Jeep is a stunning blend of classic design and modern performance, honoring both its namesake and the craftsmanship that went into creating it.




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POWDER MONKEES YAMAHA SR500 - Image

POWDER MONKEES YAMAHA SR500

Our latest custom motorbike crush is one of our favorite builds up to date, a 1978 Yamaha SR500 converted into a masterpiece by Chicago-based Powder Monkees. The bike was built in collaboration with Federal Moto, it was stripped to its essentials, fitted with a smaller tank, a 1970s headlight, mono-shock rear suspension, a custom leather seat and finished with a fresh, light color palette, minimalist parts choices, and some wild tires. The end result is a highly man...
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WalzWerk BMW R100 - Image

WalzWerk BMW R100

The WalzWerk BMW R100 isn't just a custom bike, it is a celebration of craftsmanship and legacy. Built to mark the 1,000th motorcycle from Marcus Walz's German workshop, this striking cafe racer is the result of over three decades of expertise and precision. Based on a 1990 BMW R100RS, the stripped-down machine blends classic boxer charm with modern performance and flawless detail. The engine remains a 1,000cc airhead but now pushes out 85 hp, thank...
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TINNIE 10 VESSEL - Image

TINNIE 10 VESSEL

TINNIE 10 is the latest project by Joey Ruiter, a designer we have featured several times before, with innovative products such as the Growler City Bike, the Inner City Bike, and the Lo-Ruiter Longboard. Built from thick lightweight aluminum, the small portable vessel weighs only 173 lbs (79kg) and features white oak plank flooring, xorel upholstered seating, a 6hp 4-stroke motor (electric option available) and has room for 2 adults. The long range goal for this din...
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