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Icon 1975 Jeep Cherokee

Icon 4x4 has unveiled its latest Reformer project: the impressive 1975 Jeep Cherokee "Safe Flight". This unique restomod pays homage to Cherokee heritage with a custom design inspired by tribal patterns. Icon founder Jonathan Ward collaborated with tribal leaders to incorporate an eagle feather motif, symbolizing "safe flight," throughout the vehicle's exterior and interior.

The Jeep boasts a powerful HEMI 6.4L V8 engine producing 485 hp, paired with a custom GM transmission. The handcrafted interior features premium leather from Moore & Giles, detailed with Sheridan-style carvings. Modern amenities include power windows, an advanced audio system, and Vintage Air HVAC.

With its Porsche Chalk paint, custom aluminum trim, and BF Goodrich tires, this Jeep is a stunning blend of classic design and modern performance, honoring both its namesake and the craftsmanship that went into creating it.




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Lexus GX 550 Overtrail - Image

Lexus GX 550 Overtrail

In a striking collaboration, Japan Offroad Service (JAOS), a renowned Japanese company specializing in off-road products, joined forces with Lexus to create the impressive 2024 Lexus GX550 Overtrail JAOS version. Building on their successful partnership in off-road racing, particularly in the grueling Baja 1000, JAOS and Lexus have now brought their expertise to the overlanding scene. JAOS has left its mark on the GX550, infusing it with a curate...
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2020 Toyota 4Runner Venture Edition - Image

2020 Toyota 4Runner Venture Edition

The Toyota 4Runner is a "go-anywhere SUV" that has been at the helm of the company´s catalog since 1984. Now Toyota has announced an all-new off-road-oriented version named the "Venture Edition." The iconic SUV gets a handful of high-end upgrades such as a Yakima Megawarrior roof rack with crossbars, a four-link rear axle and coil-spring suspension to complement the part-time 4WD system and 2-speed transfer case, 17" gunmetal TR...
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MERCEDES-BENZ G-WAGON LAPV 6.X CONCEPT - Image

MERCEDES-BENZ G-WAGON LAPV 6.X CONCEPT

With the the Mercedes-Benz G-Wagon Light Armoured Patrol Vehicle 6.X CONCEPT, Mercedes-Benz is setting the new standard in armoured patrol vehicles. A revamp of the LAPV 5.4, this new model will be lighter to increase agility, while achieving 150km/h speeds that can transport cargo of 1.3 tons. With the LAPV 6.X Concept, Mercedes-Benz has created the ultimate "go any” vehicle....
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