Apple: The First 50 Years
Few companies have shaped modern life like Apple. From a garage startup in 1976 to the world’s most valuable tech giant, its journey is now chronicled in Apple: The First 50 Years, a richly detailed book by Emmy-winning journalist David Pogue. Set to release on March 17, 2026, the 600-page volume dives deep into Apple’s history with 360 full-color photos, myth-busting stories, and insights from 150 interviews with the people who helped define the brand—from Steve Wozniak to Jony Ive.
Pogue, who famously reviewed the original iPhone before its release, brings unmatched perspective, having covered Apple for decades. The book doesn’t shy away from failures like the Lisa, MobileMe, and Apple III, but it also highlights the transformative successes: the iMac, iPod, iPhone, iPad, and beyond—products that reshaped not only technology but also culture itself.
What makes this book stand out is its balance of storytelling and fact-checking. Pogue revisits iconic moments, challenges long-held myths, and captures the obsessive design philosophy that became Apple’s trademark. It’s as much about the people—Jobs, Cook, Ive, and countless engineers—as it is about the products.
For Apple fans, tech enthusiasts, or anyone curious about how two "scruffy twentysomethings” built a global empire, Apple: The First 50 Years promises a definitive look at the company’s past and a reflection on the challenges ahead as Apple enters its next era. Available now for pre-order, it is a must-have for anyone inspired by innovation.
Pogue, who famously reviewed the original iPhone before its release, brings unmatched perspective, having covered Apple for decades. The book doesn’t shy away from failures like the Lisa, MobileMe, and Apple III, but it also highlights the transformative successes: the iMac, iPod, iPhone, iPad, and beyond—products that reshaped not only technology but also culture itself.
What makes this book stand out is its balance of storytelling and fact-checking. Pogue revisits iconic moments, challenges long-held myths, and captures the obsessive design philosophy that became Apple’s trademark. It’s as much about the people—Jobs, Cook, Ive, and countless engineers—as it is about the products.
For Apple fans, tech enthusiasts, or anyone curious about how two "scruffy twentysomethings” built a global empire, Apple: The First 50 Years promises a definitive look at the company’s past and a reflection on the challenges ahead as Apple enters its next era. Available now for pre-order, it is a must-have for anyone inspired by innovation.
