stuff we drool about

Proof 72-Hour Merino Tee

With adventurers in mind, Proof have created a performanc tee that can be worn for 72 hours straight without showing any signs of wear or odor. Built from the softest and strongest merino on the market, this premium tee has a stylish cut that combines comfort with technical performance, and is able to wick moisture, resist odors, and regulate temperature. All while boasting unmatched comfort and looking crisp. Your new secret weapon for hassle-free travel is now available now in a choice of black, steel, or navy.





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Alex Crane Heat Wave Essentials - Image

Alex Crane Heat Wave Essentials

When the temperature climbs, the best summer clothing is usually the simplest. Alex Crane’s Heat Wave Essentials collection focuses on relaxed staples made for hot days, with lightweight fabrics, easy silhouettes, and the kind of pieces that require very little thought. The collection brings together tees, tanks, shirts, and shorts designed to be worn on their own or mixed into a simple warm-weather rotation. Linen takes centre stage, chosen for its natural...
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Reigning Champ Fadeaway T-Shirt - Image

Reigning Champ Fadeaway T-Shirt

Most brands trying to sell a faded t-shirt for a premium price rely on the fabric doing the heavy lifting alone. Reigning Champ earns it through process. The Fadeaway series uses a specific wash and dye treatment to achieve a sun faded finish that looks like a shirt you have owned for years rather than one you bought last week. Each piece is individually dyed, which means the color varies slightly from shirt to shirt. That is not a disclaimer. It is the point. ...
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Imogene Willie Pocket Tee - Image

Imogene Willie Pocket Tee

The Imogene + Willie Pocket Tee is built around the idea that a good T-shirt should require very little thought. Inspired by a vintage tee from co-founder Matt Eddmenson’s wardrobe, it has the familiar proportions and broken-in feel of something that has already spent years in regular rotation. The latest summer refresh introduces two understated colors: Faded Orange and Spruce. Both are made from lightweight 5.5-ounce American cotton, giving the shirt an easy ...
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