stuff we drool about

Reigning Champ x District Vision Eyewear Collection

Reigning Champ has teamed up with the NYC based running brand, District Vision, for a new limited edition performance eyewear collection. Engineered and developed in Japan, each limited-edition frame features a custom-tinted D+ gradient lens designed for varied performance conditions. Wear-tested extensively on cross-country trails, the velodrome track, and on city roads by three elite Canadian athletes currently training on the west coast. Priced from 200 to 250 USD, the District Vision for Reigning Champ capsule is available exclusively through reigningchamp.com and Reigning Champ retail stores.



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ELECTRIC DUDE SUNGLASSES | Image

ELECTRIC DUDE SUNGLASSES

Premium action sports brand Electric just launched their newest sunglass style, called the Dude. The Electric Dude Sunglasses are the ultimate casual summer shades, they feature OHM lenses with 100% UV protection, and 98% blue light protection, giving you increased clarity and depth perception while providing visual comfort, making them perfect for daily use. These bad boys are perfect for accommodating your favorite everyday activities while preserving your visual ...
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FEND FOLDABLE BIKE HELMET | Image

FEND FOLDABLE BIKE HELMET

Say goodbye to bulky helmets. Fend is a foldable helmet designed for the urban commuter. With a minimalist and streamlined design approach while maintaining maximum protection, the lightweight and collapsible helmet is easily portable and storable. In fact, it folds by 50% in size to easily store comfortably in any bag or backpack. The sleek bike helmet is built with a durable ABS shell, high impact absorbing EPS core, and a durable matte finish. Also included are r...
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2014 IWC AQUATIMER | Image

2014 IWC AQUATIMER

IWC unveiled the new 2014 Aquatimer collection. The previous Aquatimer was a huge success for the brand, and IWC have kept the same general aesthetic, but introduced a few new technical innovations. The new Aquatimer will meet the demands of the most ambitious diver and is available in several styles. The new collection should be online soon, you can still purchase the old Aquatimers before they disappear at the IWC website....
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