stuff we drool about

Oakley Muzm Eyeshade

Oakley is celebrating its 50th anniversary by reviving a legend, the MUZM Eyeshade. First launched in 1984, this iconic frame helped define modern sports eyewear. Now it returns with a limited-edition reissue that blends retro style with cutting-edge tech.

The MUZM Eyeshade keeps its original wrap-around silhouette, adjustable earstems, and classic "Factory Pilot" branding, while adding Oakley's latest performance upgrades. Available in two colorways, white with Prizm Road lenses for bright conditions, and cool grey with Prizm Low-Light for overcast daysa€”this honors the past while stepping firmly into the future.

Built for serious performance, the MUZM features Prizm Lens Technology for enhanced clarity, Unobtainium nose pads for a secure fit, and curved temples that stay put in motion. It is a clean fusion of heritage and innovation, ready for the track, trail, or street. A true collector's piece, reimagined for a new generation.




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TAG HEUER EYEWEAR - Image

TAG HEUER EYEWEAR

Tag Heuer unveils its new eyewear collection, blending luxury design with cutting-edge technology. The Shield Pro line, inspired by cycling, features a bio-nylon/recycled graphite frame and interchangeable Ruthenium metal shield. The Line series showcases bio nylon/carbon fiber frames, a 3D-printed titanium nosepiece, and a Dyneema cable for enhanced flexibility. Renato Montagner, the creative director, emphasizes innovation and design in these high-performance glas...
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Persol 714SM Steve McQueen - Image

Persol 714SM Steve McQueen

Steve McQueen´s legendary folding Persol sunglasses just got a cool update for 2021! First introduced in the 1960s, the iconic 714 shades were made famous by the himself, Steve McQueen, who wore them in the 1968 film The Thomas Crown Affair. Now the Italian luxury eyewear maker just launched the 714SM Steve McQueen Special Edition series, a collection that consists of five colors including one Havana model equipped with lenses that have been plated with actual plat...
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VINYLIZE EYEWEAR - Image

VINYLIZE EYEWEAR

 Vinylize make eyewear from old, unwanted vinyl records. The company, based in Budapest, Hungary uses a laser cutter to craft old records into some really amazing and unique eyewear, with texture, pattern, and a sense of history. Even the carrying case is made from a folded record fitted with a zipper! They have both a optical glasses and sunglasses collection with a range of styles to choose from. watch the video...
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