Asket Everyday Essentials
ASKET is on a mission to end fast fashion by focusing on quality over quantity. Since 2015, the brand has been dedicated to creating timeless, high-quality wardrobe staples using organic and recycled materials, all designed with European craftsmanship. Their approach encourages consumers to invest in fewer, better garments that last longer, reducing the need for constant replacement.
ASKET rejects the term "sustainability," acknowledging that the fashion industry's efforts often fall short. Instead, they embrace "Responsibility," emphasizing that both companies and individuals must make mindful choices. ASKET is committed to transparency, responsible lifecycle management, and ethical operations, all aimed at minimizing their environmental impact while maximizing the durability of their products. Their goal is to shift the focus from fast consumption to a more thoughtful, responsible way of dressing.