stuff we drool about

Ferrari Luce Interior

Ferrari is unveiling its first electric vehicle in three phases. Today, we know its name: Luce, which means light or illumination in Italian. After sharing the technical foundations earlier, the brand is now offering a first look at the interior ahead of the full reveal later this year. 

This is Ferrari first electric car, yet the cabin resists the usual tech overload that defines most modern EVs. Instead, Luce leans into clarity, tactility, and restraint, and from our editorial standpoint, that feels like the right call.

Designed in collaboration with LoveFrom, the creative collective founded by Jony Ive and Marc Newson, the interior prioritizes physical controls over giant touch panels. There are three screens in total, but they are carefully integrated rather than dominating. The driver display uses overlapping OLED panels with cutouts that create depth, almost like aviation instruments, while the center screen swivels toward driver or passenger and includes a mechanical multigraph for clock, compass, chronograph, or launch control.

Materials are equally intentional. Recycled aluminum machined from solid billets, Corning glass surfaces, and a slim three spoke steering wheel inspired by classic Ferrari designs give the cabin a timeless feel. Even the startup ritual is deliberate, with a glass key that uses E Ink and triggers a choreographed lighting sequence.

Ferrari says Luce is about electrification as a means, not an end. Based on what we see here, we agree. The Luce interior proves that going electric does not require abandoning soul, and that may be its most important statement yet.

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