stuff we drool about

Adidas GMR Insole

After several weeks of teasing, Adidas has officially launched its new GMR project with Jacquard by Google. Gamified through EA Sports FIFA Mobile, the adidas GMR creates a brand-new category of football innovation that enables players to impact virtual performance with real-world play. The small tag can be placed inside an insole in the football boot, which then records various performance stats from the wearer including their kicks, shot power, distance and speed. This data is then passed from the GMR onto EAŽs FIFA Mobile game, which will offer unique challenges and milestones to hit each week.



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Taylor Stitch
Huckberry Interior
Rally RD | Image

Rally RD

Financial investors claim that you are better off investing in classic cars than in gold, but not all of us mere mortals have hundreds of thousands of dollars to spend on a Porsche Speedster or Jaguar E-Type. Enter Rally RD, a new app that allows anyone to invest in classic cars, investors can buy a real equity stake in a classic car for as little as $50! Ok, you won’t actually have a Ferrari GTO in your garage, but, you will still get to make an investment in a mar...
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LIGHT L16 CAMERA | Image

LIGHT L16 CAMERA

Meet the Light L16 Camera, an insane 16-lens camera capable of taking DSLR quality photos that can fit in the palm of your hand. Each scene captured by the Light L16 Camera is shot by up to 10 of 16 individual 28mm, 70mm, and 150mm camera modules firing simultaneously. The individual shots are computationally fused to create an incredibly high-resolution, low-noise photograph, up to 52 megapixels in size. The crazy camera can shoot as wide as 28mm, and up to 150mm f...
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POLAROID INSTAGRAM CAMERA | Image

POLAROID INSTAGRAM CAMERA

Last year we did a very popular feature on the Instagram Socialmatic Camera concept by Antonio De Rosa from ADR studio. Well, we have found out that ADR Studio has granted the rights to Polaroid and they will produce the camera with a release planned for early 2014. WeŽll keep you posted with updates....
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