stuff we drool about

Sigma First Full-Frame F1.8 Zoom Lens

Sigma has unveiled the world's first full-frame F1.8 zoom lens for mirrorless cameras: the 28-45mm F1.8 DG DN Compatible with E-mount and L-Mount systems, it features a constant F1.8 aperture, combining zoom versatility with prime lens sharpness.

Key features include three aspherical and five SLD glass elements for minimal aberrations, an HLA autofocus for quick, silent focusing, and a dust and splash-resistant design. Weighing under a kilogram, it offers a 30cm minimum focusing distance, and a lockable aperture ring for precise control.

Ideal for both photographers and videographers, this lens ensures excellent performance in all lighting conditions.




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Sony Tough SD Cards - Image

Sony Tough SD Cards

Sony have introduced the worlds toughest and fastest SD Card. Built to take a beating, the SF-G series Tough UHS-II SD cards are aimed squarely at adventurous photographers who shoot in challenging environments, and want to ensure that digital photos remain safe on SD cards that have been removed from their camera. According to Sony, these are a whopping 18 times stronger than traditional SD cards, and are the first to feature a rib-less design and no write protecti...
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Fujifilm GFX100RF - Image

Fujifilm GFX100RF

The new Fujifilm GFX100RF is a game-changer for large format photography, packing a powerful 102MP medium format sensor into a compact, rangefinder-style body. Weighing just 735g (1.62 lbs), it is designed for everyday carry, making high-resolution photography more accessible than ever. The built-in 35mm f/4 lens (28mm full-frame equivalent) delivers sharp, vibrant images, while the offset electronic viewfinder with 5.76 million dots and 0.84x magnification en...
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Fujifilm X100VI Camera - Image

Fujifilm X100VI Camera

Fujifilm unveils the stunning X100VI, the latest in the X100 series, featuring a 40MP sensor, 5-axis in-body stabilization, and 6.2K/30P video. The retro-designed camera offers an "Advanced Hybrid Viewfinder," a tilt-able LCD, 20 film simulation modes, and more. With a heritage dating back to 2011, the X100VI introduces upgrades like a high-resolution X-Trans CMOS 5 sensor, 5-axis stabilization, and AI-assisted features. Retaining popular elements, it spor...
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