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TECHNOLOGY

TECHNOLOGY

Sony A7 IV Camera

Sony A7 IV Camera

Sony has introduced the fourth generation of their popular Alpha 7 full-frame mirrorless camera. The camera improves image quality and sensitivity and features an all-new 33MP full-frame back-illuminated Exmor R sensor with a wide ISO sensitivity range of 50 - 204,800. It now also offers 4K 60p recording in Super 35mm mode and up to 4K 30p recordin...read more

TECHNOLOGY

Canon Dual Fisheye Lens

Canon Dual Fisheye Lens

Canon has introduced a dual fisheye lens for shooting VR content. The virtual reality video production system includes a dedicated lens and a pair of computer software applications that allows for shooting stereoscopic 3D VR content in 8K. The RF5.2mm f/2.8L Dual Fisheye produces a parallax effect used to create 3D 180-degree virtual-reality images...read more

TECHNOLOGY

Fujifilm GFX50S II

Fujifilm GFX50S II

Fujifilm has introduced its most affordable medium format camera to date. The Fujifilm GFX50S II offers the perfect mix of accessibility and flexibility with professional features. The easy-to-use digital medium format camera boasts an extensive range of features, it packs a 51.4 MP sensor, a weather-resistant construction, an incredibly accurate a...read more

TECHNOLOGY

Hasselblad 907X Anniversary Edition Kit

Hasselblad 907X Anniversary Edition Kit

Hasselblad proudly launches the 907X Anniversary Edition Kit, comprised of a CFV II 50C digital back, 907X camera body, control grip, optical viewfinder, and XCD 3,5/30 Lens. This edition, limited to just 800 kits, commemorates 80 years since the launch of Hasselblad’s first camera, the HK-7, in 1941. Each item is a special edition design that is...read more

TECHNOLOGY

Polaroid Now+ Instant Camera

Polaroid Now+ Instant Camera

Polaroid have revamped their popular analog instant camera with even more creative tools! The all-new Polaroid Now+ adds Bluetooth connectivity that allows for light painting, double exposure, and manual mode features through the Polaroid mobile app. You also get 5 new filters that snap onto the camera lens, plus a tripod mount to steady your ideas...read more

TECHNOLOGY

Pelican Rugged Camera Lens Cover

Pelican Rugged Camera Lens Cover

Pelican have introduced a new collection that features a variety of soft-line products for outdoor tech and gear protection, as well as various outdoor gear designed for the outdoor enthusiast. The Pelican Universal Rugged Lens Cover is now available and it might just be the thing you need should you be someone who’s always worried about protecti...read more

TECHNOLOGY

Nikon Z fc Mirrorless Camera

TECHNOLOGY

Polaroid Go

Polaroid Go

Polaroid has launched the worlds smallest instant analog camera. Polaroid Go follows the footsteps of its larger sibling, the Polaroid Now, with the same design aesthetic, but a fraction of the size. The compact camera has a polycarbonate resin lens with a 34-mm focal length, and a shutter speed of 1/125 - 30 seconds. There is also an automatic fla...read more

TECHNOLOGY

Fujifilm Instax Mini 40 Instant Camera

Fujifilm Instax Mini 40 Instant Camera

The new Fujifilm Instant Camera combines modern day features with classic design cues. The Instax Mini 40 has a vintage film camera look and produces nostalgic credit card-sized prints with their Instax Mini film. The cool camera also features a retractable 35mm lens and an automatic exposure function for low light environments, a built-in selfie l...read more

TECHNOLOGY

SIGMA fp L Mirrorless Digital Camera

SIGMA fp L Mirrorless Digital Camera

SIGMA has introduced the world´s smallest and lightest mirrorless digital camera with a 61MP full-frame image sensor. The fp L maintains the modular and compact design of the original model but now packs a massive high-resolution Bayer sensor, improved autofocus performance, and a versatile feature-set catering to both photography and cinematograp...read more

TECHNOLOGY

Sony FX3 Cinema Camera

Sony FX3 Cinema Camera

Sony has introduced their most compact and lightweight cinema line system for creators - the Sony FX3 Cinema Camera. The new cinematic camera features a handheld-friendly design, a 10.2 Megapixel backside-illuminated full-frame sensor that has a sensitivity range of up to 409,600 ISO, 15+ steps of dynamic range in SLog-3, and is capable of shooting...read more

TECHNOLOGY

Blackmagic Pocket Cinema Camera 6K Pro

Blackmagic Pocket Cinema Camera 6K Pro

Blackmagic Design have beefed up their Pocket Cinema Camera range with a new 6K Pro model, an updated version of its 6K cinema camera with some extra professional features. The familiar form factor now comes with a number of improvements Blackmagic customers have been asking for, such as built in 2, 4 and 6 stop ND filters, adjustable tilt HDR LCD ...read more

TECHNOLOGY

Polaris Smart Electric Tripod Head

Polaris Smart Electric Tripod Head

Polaris is an an electric tripod head combined with a smart camera controller that helps photographers conveniently frame the perfect shooting angle of technically challenging shots with ease, for nature, landscape, and astrophotography. Control the shooting angle along with supporting live previews, parameter settings, and pre-programmed movements...read more

TECHNOLOGY

Alice Camera

Alice Camera

Specially built for content creators, Alice is a compact and low-profile camera which can be mounted onto the back of almost any standard smartphone. The sleek interchangeable lens camera features a dedicated AI chip that aims to deliver better connectivity than a DSLR and better quality than a smartphone. It has an interchangeable lens system, pro...read more

TECHNOLOGY

Fujifilm X-E4

Fujifilm X-E4

The baby model in the Fujifilm mirrorless camera range is getting an update in the form of the X-E4. When Fujifilm announced the X-E3 in 2017, it quickly became something of a cult favorite with advanced photographers whom travel frequently. Now the brand has introduced the Fujifilm X-E4, a rangefinder-styled mirrorless camera offering a well-round...read more

TECHNOLOGY

Leica M10-P Reporter

Leica M10-P Reporter

Limited to only 450 units, this special limited edition with a kevlar finish is destined to be a real eye-catcher. The Leica M10-P Reporter is inspired by Leica´s history and connection with press and reportage photography, and features a rugged, scratch-resistant dark green finish on the top and bottom plate with black Kevlar armoring wrapped aro...read more

TECHNOLOGY

2020 Gifts For The Photographer

2020 Gifts For The Photographer

Holiday season is around the corner and the work of gift hunting is approaching everyone quickly. In today´s holiday gift guide you can find all kinds of gift ideas for the photography enthusiast in your life. They could be professionals or rank beginners in photography, even if the recipient is not a photographer, one of these gifts will easily m...read more

TECHNOLOGY

Leica Q2 Monochrom

Leica Q2 Monochrom

Do you love black and white photography? Leica have introduced the Leica Q2 Monochrom, a full-frame compact camera fitted with a 47.3MP monochrome sensor (the only camera of its kind), which is used for the sole purpose of recording vivid and rich black-and-white imagery. The sleek minimalist camera is housed in a discrete body without any red badg...read more

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EDITORS PICK

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Editors Pick

Huckberry Finds

Huckberry is a treasure trove for those who appreciate quality, adventure, and unique style. From rugged outdoor gear to everyday essentials, they offer an impressive choice of products that combine functionality with craftsmanship. In this article, we will highlight some of the coolest finds at Huckberry, items that not only elevate your gear collection but also make a statement in both the wild and everyday life. ...
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Editors Pick

Editors Picks

Welcome to "Editor's Picks," your curated guide to the most exciting and innovative product discoveries of the moment. Whether you are hunting for cutting-edge gadgets, stylish everyday essentials, or game-changing gear, we have got you covered. Each product is chosen for its design, functionality, and ability to elevate your lifestyle. From practical solutions to indulgent splurges, these standout finds are here to inspire and enhance your daily routine. Let's dive...
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Editors Pick

Amazon Finds

Amazon is a treasure trove of unique and innovative products that make everyday life easier, more fun, and more exciting. Whether you are looking for the latest tech gadgets, outdoor gear, or home essentials, Amazon has something for everyone. From clever solutions to must-have items, exploring cool product finds on Amazon is the perfect way to discover new favorites and enhance your lifestyle. ...
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