stuff we drool about

Lytro Illum Camera

After the earlier Lytro Camera, equipped with technology that revolutionized digital cameras, Lytro is now back with the Illum; an innovative camera, again based on the light-field camera technology. The Illum is aimed at professional photographers and has an 8x optical zoom, maximum aperture of F/2.0 and can capture up to 1/4000 of a second. The innovation lies, however, in the light sensors and tight DSLR-like body, and as the original Lytro, the Illum makes focusing an afterthought, allowing you to make unprecedented adjustments in postproduction, such as adjusting focus, tilt, perspective, and depth of field at any time after the shots have been taken (you can check out an example here). watch the video



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INSTAGRAM SOCIALMATIC CAMERA - Image

INSTAGRAM SOCIALMATIC CAMERA

Another original project by Antonio Pedrosa from ADR studio, we "hate" him(in a good way ;) he designs amazing concepts, the word concept always shatters your expectations... Antonio heads ADR Studio, his imagination and vision for product design is astonishing, after the impressive apple iCam and iWatch2, he has come up with the brilliant Instagram Socialmatic Camera concept. His concept features an internal printer allowing you to print directly on Insta...
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Canon PowerShot G7 X Mark II - Image

Canon PowerShot G7 X Mark II

Finally available for purchase is the new and improved model of Canon´s best point-and-shoot. The Canon PowerShot G7 X Mark II still keeps many of its predecessors features, but now comes with a redesigned exterior, and Canon´s new DIGIC 7 image processor that will boost the overall speed of the camera adding improved startup times, low light performance and a lot less noise. It also features a 20.1MP 1″ CMOS sensor, 4.2x optical zoom 24-100mm f/1.8-2.8 ...
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Hasselblad X1D Field Kit - Image

Hasselblad X1D Field Kit

Renown Swedish camera manufacturer Hasselblad have released a new discounted Field Kit that ensures you have everything you need to capture breathtaking images. The glorious Hasselblad X1D Field Kit offers the popular X1D-50c medium format mirrorless camera with three XCD lenses and a collection of accessories. The kit comes with the X1D-50c body, offering 50 megapixels of resolution and a compact mirrorless build, and the lenses included are th...
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