stuff we drool about

Timex x Alpha Watch

Timex and Alpha Industries share a history of producing items for the military, so it makes sense that when the two came to collaborate, the results would be utilitarian yet high spec. The Timex x Alpha Watch features a design that leans heavily into military-inspired styling, it has a matte-black anodized aluminum case, and a sturdy woven strap in olive green drab with orange contrast stitching made of durable, robust and indestructible material. On the dial, the logos of the brands can be seen, as can luminous hands and hour markers and a high-contrast seconds hand that gestures back to Timex´s own heritage in function-forward watch design.

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