stuff we drool about

Bell & Ross BR-X5 Blue Lum

Bell & Ross has introduced the BR-X5 Blue Lum, a limited edition timepiece that highlights the brand's mastery of luminescence. Inspired by cockpit instruments, this 41mm watch radiates a captivating blue glow in low light, thanks to its innovative multi-layer construction and the use of titanium and LM3D, a unique photoluminescent composite developed by Bell & Ross.

The dial features block appliqué indices, skeletonized hands, and a digital-inspired elongated date display at 3 o'clock. Powered by the BR-CAL.323 COSC-certified movement, the Blue Lum offers an impressive 70-hour power reserve. The watch’s grade 2 titanium case, enhanced with a DLC finish, is framed by shields of LM3D composite for a futuristic look.

Since 2017, Bell & Ross has been pushing the boundaries of luminescence with its Lum collection, and the BR-X5 Blue Lum continues this legacy with a bold blue glow, redefining both function and style.




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