stuff we drool about
Reigning Champ Fadeaway T-Shirt | Image

Reigning Champ Fadeaway T-Shirt

Most brands trying to sell a faded t-shirt for a premium price rely on the fabric doing the heavy lifting alone. Reigning Champ earns it through process. The Fadeaway series uses a specific wash and dye treatment to achieve a sun faded finish that looks like a shirt you have owned for years rather than one you bought last week. Each piece is individually dyed, which means the color varies slightly from shirt to shirt. That is not a disclaimer. It is the point.

The base is Reigning Champ's midweight jersey at 235 GSM, a heavier alternative to their classic cotton jersey that adds body and structure without the stiffness of a thick cotton tee. Premium spun cotton with a naturally soft hand feel that holds its shape across washes. The weight sits in the range where the shirt drapes properly without feeling thin or flimsy. Standard athletic fit with the signature construction details Reigning Champ has refined over years of producing what they consider the modern standard for a cotton t-shirt.

Garment dyed woven labels replace printed tags, keeping the interior clean against the skin and matching the overall approach of a shirt where every detail has been considered rather than defaulted.

The Fadeaway is a seasonal release rather than a permanent lineup item, which limits availability. If a t-shirt can justify a premium, it does so through fabric weight, construction quality, and the kind of finish that improves with wear rather than degrading. The Fadeaway starts where most shirts end up after two years of sunlight and laundry, and gets better from there.
 



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Proof 72-Hour Merino Tee - Image

Proof 72-Hour Merino Tee
With adventurers in mind, Proof have created a performance tee that can be worn for 72 hours straight without showing any signs of wear or odor. Built from the softest and strongest merino on the market, this premium tee has a stylish cut that combines comfort with technical performance, and is able to wick moisture, resist odors, and regulate temperature. All while boasting unmatched comfort and looking crisp. Your new secret weapon for hassle-free travel is now av...
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Taylor Stitch Heavy Bag T-Shirt - Image

Taylor Stitch Heavy Bag T-Shirt
Taylor Stitch have introduced some very cool versions of their popular Heavy Bag Tee. Utilizing upcycled and recycled yarns, which are shredded and respun, this is the first truly waterless fabric and emits only trace amounts of CO2. Each tee is responsibly built for the long haul and designed to minimise the impact its manufacture has on the environment. Billed as rugged, but with a gentler side, this cool tailored fit style is sure to slide to the top of your tee ...
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SEARCH AND STATE - Image

SEARCH AND STATE
If you commute to work on a bicycle or ride your bike a lot you will know the importance of what you wear. Check out SAS (Search and State), a recent brand from New York, they produce stylish garments handmade in the USA. We are digging their S1-J Riding Jacket, a high tech, lightweight, 3 season jacket that reacts to changing temperatures and packs neatly into its jersey pocket. We are also eying their stylish S3-B Henley, the perfect cycling base layer. Check out ...
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