stuff we drool about

Ruroc Chrome Snow Helmet

The Ruroc Chrome Snow Helmet combines bold style with top-tier performance for riders who thrive on speed and intensity. Its mirror-like reflective surface turns heads on every slope, while its advanced design ensures safety and comfort for all-day shredding.

Built from years of professional rider feedback, including insights from X-Games medalist Tanner Hall, the Chrome helmet delivers lightweight performance with a low-profile ABS shell and EPS structure that reduces rotational impact energy. Certified to EN1077B and ASTM 2040 standards, it offers reliable protection without sacrificing agility. The premium moisture-wicking liner, soft-shell earpads, integrated ventilation, and size adjustment wheel provide feather-light comfort for long days on the mountain.

Designed to integrate seamlessly with LITE Goggles, the Chrome helmet offers an ultra-wide field-of-view and features the Magloc lens system for quick lens swaps to match changing conditions. Riders can confidently tackle any terrain, from park laps to backcountry exploration, knowing their helmet supports both vision and protection.

Favored by elite professionals like Tanner Hall, Sam Baumgartner, and Freeride World Tour Champion Thomas Feurstein, the Ruroc Chrome Snow Helmet is built for those who push limits and demand style, safety, and performance in equal measure.

Whether you’re chasing first lifts or last runs, this helmet combines functional design with a striking aesthetic, making it the ultimate companion for riders who live to dominate the mountains.




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FEND FOLDABLE BIKE HELMET - Image

FEND FOLDABLE BIKE HELMET

Say goodbye to bulky helmets. Fend is a foldable helmet designed for the urban commuter. With a minimalist and streamlined design approach while maintaining maximum protection, the lightweight and collapsible helmet is easily portable and storable. In fact, it folds by 50% in size to easily store comfortably in any bag or backpack. The sleek bike helmet is built with a durable ABS shell, high impact absorbing EPS core, and a durable matte finish. Also included are r...
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BULLITT CARBON ACE CAFE BLACK JACK - Image

BULLITT CARBON ACE CAFE BLACK JACK

Bell´s new Bullitt Carbon Ace Cafe Black Jack is a limited edition helmet that pays homage to the glory days of motorsport. Inspired by the very first Bell Star helmet, the Bullitt is a modern take on the original, it inherits the classic star styling yet is infused with contemporary comforts and safety. Featuring an exceptional fit and ultra-high quality details, the Bullitt is the perfect helmet for riders looking for a vintage look with full-face protection. wat...
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POC Omne Eternal Helmet - Image

POC Omne Eternal Helmet

Swedish safety masters POC have unveiled their latest innovation with the new Omne Eternal cycling helmet. Designed to keep riders safe while remaining focused on the ride, the innovative helmet features a built-in tail light, a motion sensor, an ambient light sensor, a battery, and a top layer of a photovoltaic material known as Powerfoyle that gathers power from any outdoor or indoor light source to charge the light without ever having to plug it in. Once the helm...
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