stuff we drool about

Ruroc Chrome Snow Helmet

The Ruroc Chrome Snow Helmet combines bold style with top-tier performance for riders who thrive on speed and intensity. Its mirror-like reflective surface turns heads on every slope, while its advanced design ensures safety and comfort for all-day shredding.

Built from years of professional rider feedback, including insights from X-Games medalist Tanner Hall, the Chrome helmet delivers lightweight performance with a low-profile ABS shell and EPS structure that reduces rotational impact energy. Certified to EN1077B and ASTM 2040 standards, it offers reliable protection without sacrificing agility. The premium moisture-wicking liner, soft-shell earpads, integrated ventilation, and size adjustment wheel provide feather-light comfort for long days on the mountain.

Designed to integrate seamlessly with LITE Goggles, the Chrome helmet offers an ultra-wide field-of-view and features the Magloc lens system for quick lens swaps to match changing conditions. Riders can confidently tackle any terrain, from park laps to backcountry exploration, knowing their helmet supports both vision and protection.

Favored by elite professionals like Tanner Hall, Sam Baumgartner, and Freeride World Tour Champion Thomas Feurstein, the Ruroc Chrome Snow Helmet is built for those who push limits and demand style, safety, and performance in equal measure.

Whether you’re chasing first lifts or last runs, this helmet combines functional design with a striking aesthetic, making it the ultimate companion for riders who live to dominate the mountains.




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TORCH M1 HELMET - Image

TORCH M1 HELMET

Meet "the world’s brightest bike helmet". The new Torch M1 Helmet may very well be the prop you’ve been waiting for should you be an intensive bike user, this new product has some cool features that have been thought to improve the use of the bike under poor lighting conditions with a light power beam of 500 lumens and 30° degree wide beam, although it also has a low intensity mode for commuting around town. You also get a presence red light at the ba...
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VICIS ZERO1 - Image

VICIS ZERO1

Vicis is a new startup from Seattle trying to crack a tough market, sports helmets. Their debut helmet, called Zero1 and designed by Artefact, is a 21st century football helmet that is safer, sexier and more functional, designed to reduce the risk of head injury for football players. The company is using their expertise in medicine and engineering to protect young athletes. Zero1 has a soft, deformable outer skin with a harder plastic core inside, it is designed to ...
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This Smart Helmet Changes How You Ride - Image

This Smart Helmet Changes How You Ride

The future of motorcycle safety is here, and it is called the Zyon Smart Motorcycle Helmet. This cutting-edge helmet from Spanish startup Zyon does more than just protect your head, it helps you breathe cleaner air while riding through the city or countryside. At the heart of the Zyon helmet is the Breathe Safe System, a four-layer air filtration setup that removes pollutants, allergens, and fine particles from the air you inhale. With HEPA and activated ...
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