stuff we drool about

Ruby Helmets

The subtle and sensual style is Ruby´s signature. Inspired by Steve Mcqueen, science fiction andthe great tradition of french luxury Jerome Coste created Ruby, a brand which guarantees good looks and safety.



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TRAVERSE CONVERTIBLE SNOW/BIKE HELMET - Image

TRAVERSE CONVERTIBLE SNOW/BIKE HELMET

The Traverse Ski & Bike Helmet lets you shred the slopes and ride the roads with the same helmet! The versatile helmet lets you easily convert from a snow helmet to a bike helmet, simply remove the fleece cap and earmuffs, and install the foam padding. It features a strong, ABS shell exterior and firm, shock-absorbent EPS interior. Details include a front mini visor shaped to accommodate ski goggles and there’s a clip on the back to secure them, the earmuf...
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HOVDING | AIRBAG FOR CYCLISTS - Image

HOVDING | AIRBAG FOR CYCLISTS

After first going viral across the web as a concept, the Hovdig Airbag for Cyclists is now available for purchase! The "invisible helmet” as its also known, is a great solution for those who refuse to wear a helmet while cycling. The device is worn as a collar and deploys a helmet shaped airbag in 0.1 seconds as soon as the gyros and accelerometers detect you falling helplessly off of your bike. watch the video...
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TORCH T2 BIKE HELMET - Image

TORCH T2 BIKE HELMET

Torch Apparel have returned with the new and improved Torch T2 Bike Helmet. The guys first made headlines back in 2012 with their T1 version, and now they are back with a new upgraded version. T2 features a new and improved polycarbonate shell, a more flexible dial-adjuster, a power indicator, and 3 times the battery life of the T1. Recharging the battery has also been made easy by using an included USB cable. The innovative helmet is an essential safety upgrade for...
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