stuff we drool about

Norda 001A RZ Fireclay

The norda 001A RZ Fireclay takes the brand’s flagship trail runner and pushes it into even more technical territory. Built for harsh climates and unforgiving terrain, this upgraded version refines everything that made the original 001 a breakout success.

The biggest evolution sits underfoot. A bespoke Arnitel TPEE midsole replaces traditional foams, delivering impressive energy return with reduced weight. The ride feels bouncy and propulsive while maintaining long distance comfort. Paired with an eTPU insole, the cushioning remains lively without sacrificing stability.

Up top, the seamless bio based Dyneema upper provides exceptional durability at a remarkably low weight. It resists abrasion from rocks and roots while offering a secure, sock like fit thanks to the norda Lock System. Diamond pattern Dyneema laces enhance strength, and the one piece construction minimizes pressure points on extended efforts.

Underneath, a Vibram Litebase soleplate with 5 mm Mega Grip lugs ensures confident traction on wet rock, loose gravel and dry trail alike. It is a setup designed to conserve energy while maintaining control on demanding routes.

The RZ edition also supports athlete Ray Zahab’s impossible2possible initiative, with a portion of sales contributing to experiential learning programs worldwide. High performance meets real purpose, making the 001A RZ Fireclay more than just a trail shoe.




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CLAE HAMILTON - Image

CLAE HAMILTON

One of our favorite shoe brands Clae have just presented their new Autum/Winter Collection for 2012. Our pick is the sleek "Hamilton shoe", a clean style with an overall great look. The shoe features a low profile sole, rich pull up leathers with tonal stitching, metal eyelets and soft collar lining details. It is available in three styles, black grizzly, grizzly bark, and oxblood ruby....
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ON Cloud X Shift - Image

ON Cloud X Shift

Swiss running brand On has just introduced its latest sneaker, the Cloud X Shift, a high-tech shoe that provides soft landings with every step. Inspired by the original Cloud X, this new silhouette fuses 90s-inspired style with contemporary tech for a look that shifts as you move. The high-tech sneaker features a patented sole (uses the company’s signature "cloud” pods on the outsole) engineered with zero-gravity foam that allows your foot to read the road ...
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NEW BALANCE MS574GR SNEAKERS - Image

NEW BALANCE MS574GR SNEAKERS

Simple is everything in design, we love these clean minimal look New balance shoes. They are part of the New Balance Sonic 574 series, and have a very appealing grey and yellow colourway. They were produced with a high frequency welding process that produces a seamless shoe....
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