stuff we drool about

Norda 001A RZ Fireclay

The norda 001A RZ Fireclay takes the brand’s flagship trail runner and pushes it into even more technical territory. Built for harsh climates and unforgiving terrain, this upgraded version refines everything that made the original 001 a breakout success.

The biggest evolution sits underfoot. A bespoke Arnitel TPEE midsole replaces traditional foams, delivering impressive energy return with reduced weight. The ride feels bouncy and propulsive while maintaining long distance comfort. Paired with an eTPU insole, the cushioning remains lively without sacrificing stability.

Up top, the seamless bio based Dyneema upper provides exceptional durability at a remarkably low weight. It resists abrasion from rocks and roots while offering a secure, sock like fit thanks to the norda Lock System. Diamond pattern Dyneema laces enhance strength, and the one piece construction minimizes pressure points on extended efforts.

Underneath, a Vibram Litebase soleplate with 5 mm Mega Grip lugs ensures confident traction on wet rock, loose gravel and dry trail alike. It is a setup designed to conserve energy while maintaining control on demanding routes.

The RZ edition also supports athlete Ray Zahab’s impossible2possible initiative, with a portion of sales contributing to experiential learning programs worldwide. High performance meets real purpose, making the 001A RZ Fireclay more than just a trail shoe.




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On Cloudhorizon 2 Waterproof - Image

On Cloudhorizon 2 Waterproof

The original Cloudhorizon was one of On's best performing Discover posts on BTS. The Cloudhorizon 2 Waterproof builds on that platform with a new colorway and the same formula that made the first version work: trail capable comfort in a shoe that doesn't look like traditional hiking footwear. On's hiking specific CloudTec Phase technology handles the ride. It is tuned differently from the CloudTec used in their road running shoes, calibrated fo...
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NEW BALANCE M576 UK - Image

NEW BALANCE M576 UK

The New Balance 576 feature a fully leather upper with the toe box done in mesh to add comfort and breathability. Two colorways are set to be ping which include a brown and black with both sneakers featuring a white midsole. It has a contrast stitching, and a London Jack on it´s tongue....
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TAD MP Service Boot - Image

TAD MP Service Boot

Triple Aught Design have joined forces with White´s Boots for a special edition of their popular MP Service Boots, a rugged boot inspired by the US Army and Airforce boots used at the start of WWII. Founded in West Virginia in 1853, White´s Boots is likely one of the oldest made in USA firms, they specialize in making handcrafted leather work boots that last a lifetime of service. The TAD edition MP Service Boot is crafted fully by hand, in White’s manufacturing...
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