New Balance Grey Day Collection
Nothing feels quite so right as a time-tested gray sneaker, it will stay in rotation, no matter what else is happening in the style ecosystem. Introduced for the first time in 1980, the color grey soon became synonymous with New Balance, a symbol of the brands heritage. To celebrate Gray Day, New Balance chooses five of its most iconic silhouettes. Among these we find the 990, released for the first time in 1982, the 997 which in 1991 surprised all fans for its pioneering approach and the 997 sport, a unique and irreverent lifestyle review of the 997.