Smaland countryside in Sweden is famous for it’s gravel roads and stonewalls, it was there that some Swedish farmers and local industrial workers built and raced self made motorcycles. Inspired by this chapter of Swedish motorcycle history, of farmers and industrial workers competing on two wheels, Farmer´s Racer was born. Designer Lars Gustavss...read more

Revolights is another product that was made available thanks to a very successful Kickstarter campaign. The revolutionary bike lighting system consists of two thin profile LED arcs (white in front, red in back) that clip on to your wheels. They provide cyclists with superior lighting and illumina...read more

Winner of the Red Dot design award, the AirFlow 2 Helmet lives up...read more

Innovative product by Dutch designer Cesar Van Rongen, the bike spikes are the equivalent of snow chains but for bicycles. Riding in snowy conditions and ice is not an easy task, with this in mind Cesar created these bike spikes. They are made of six flexi...read more

If Apple designer Jonathan Ive designed bicycle helmets they would probably look like these. SAHN is a new helmet manufacturer out of Vancouver, BC. It was founded by designers Matt Kelly and Sen-Huy Tan, they shared a vision to provide better cycling helmet alternatives for the discerning buyer. Their ...read more

Rizoma is an internationally renowned company in the world of accessories for motorcycles. In collaboration with acclaimed designer Dirk Bikkembergs, they have presented the innovative metropolitan bike 77|011. The frame made of carbon fiber and billet aluminum adds uniqueness and lightness, ...read more

This is a must have if you cycle at night, the "XFire Bike Lane Safety Light" is an essential safety aid. The revolutionary device beams two highly visible red lasers to create a visual barrier around your bike. This clearly outlines your virtual bike lane alerting passing drivers of your presenc...read more