stuff we drool about

Unit 1 Neon Smart Helmet

Most bike helmets protect your head and stop there. The Unit 1 Neon adds everything else urban riders actually need: visibility, signalling, and crash response, all built into a single lightweight shell.

The lighting system is fully integrated. Front and rear LEDs handle basic visibility, wireless turn signals communicate your intentions to traffic behind you, and an automatic brake light activates when you slow down. Day or night, it addresses the single biggest problem cyclists face in cities: drivers not seeing them. The helmet is ranked 28th out of 300 helmets tested by Virginia Tech for safety performance, and second among all smart helmets tested. NTA 8776 certification covers impacts up to 45 km/h, which matters for e-bike riders operating at speeds beyond what traditional cycling helmets are designed for.

The companion app connects via the UNIT 1 system and lets you customise lighting modes, monitor battery life, and manage settings from your phone. Crash detection senses hard impacts and sends an SOS with your GPS location to a designated emergency contact. A Safety ID feature stores your essential information accessible to first responders. These are features that justify the smart helmet category rather than just adding LEDs to a standard shell.

The build is EPS foam with a lightweight in mold construction and adjustable fit retention. Ventilation channels keep airflow moving for daily commuting comfort. USB C charging keeps it topped up quickly. The modular design allows individual components to be replaced or upgraded without buying a new helmet, which extends the lifespan and reduces waste over time. A magnetic visor is available as an add on for weather protection.

Built for city riders, commuters, and e-bike riders who want to be seen without strapping accessories to an otherwise normal helmet.
 




unit-1-neon-smart-helmet-1.jpg | Image

unit-1-neon-smart-helmet-2.jpg | Image

unit-1-neon-smart-helmet-3.jpg | Image

unit-1-neon-smart-helmet-4.jpg | Image

unit-1-neon-smart-helmet-5.jpg | Image

unit-1-neon-smart-helmet-6.jpg | Image

unit-1-neon-smart-helmet-7.jpg | Image

WIZARD WORKS BICYCLE CARGO BAGS - Image

WIZARD WORKS BICYCLE CARGO BAGS

From hobby to bustling business, Veronica Lowe and Harry Major turned their love for bike adventures into Wizard Works. Founded in a family garage in New Zealand and now based in London, Wizard Works blends technical prowess with a distinct aesthetic inspired by timeless elegance and 80s rave culture. Each Wizard Works bag undergoes rigorous testing by Harry, Veronica, and their dedicated team, ensuring durability honed through years of gl...
read more
HEY BICYCLES - Image

HEY BICYCLES

Winner of this year´s prestigious red dot award, Hey Bicycles are designed with three things in focus: simplicity, quality and passion. The Nordic minimalist design exudes both style and dynamics, the frame features an organic shape that guarantees superb comfort and a positive driving experience for the rider whether in an urban surrounding or a rural landscape. Currently there are seven different models to choose from three for men, and four for women. ...
read more
FARADAY PORTEUR ELECTRIC BIKE - Image

FARADAY PORTEUR ELECTRIC BIKE

Meet Faraday Porteur, an electric propelled utility bicycle, the ultimate bike for modern living. An electric bike that combines state-of-the-art technology with timeless design and style, inspired by delivery cycles dating from the 1940s or 1950s. Faraday has built-in lithium batteries, its motor is controlled by a simple thumb switch and delivers up to 15 miles of pedal assist on a single charge. After a long ride, the Faraday recharges in just 45 minutes. It come...
read more