Genesis X Gran Equator Concept
Unveiled at the 2025 New York Auto Show, the Genesis X Gran Equator Concept is a bold glimpse into the brand's future of lifestyle-oriented adventure vehicles. With its coupe-like roofline, massive 24-inch beadlock wheels wrapped in all-terrain tires, and a grille-less, futuristic front fascia, this luxury SUV balances off-road capability with refined elegance.
Inspired by Italian equine heritage, the Equator name nods to one of the most revered Arabian stallions, fitting for a concept that merges power, poise, and prestige. Inside, the cabin blends minimalist design with vintage cues like a four-circle display inspired by classic camera dials, plus swiveling front seats, modular storage, and a split tailgate for practical versatility.
Though Genesis hasn't confirmed production, the X Gran Equator Concept signals a design-forward, all-electric future. It will be on display at Genesis House NYC through July, giving fans a chance to witness this adventurous luxury vision in the metal.
