stuff we drool about

Hasselblad X2D II 100C

The Hasselblad X2D II 100C is here, and it's easily the most advanced medium format camera the brand has ever made. Priced at $7,399, it actually costs less than its predecessor while adding huge upgrades that serious photographers will appreciate.

At its core, the X2D II 100C keeps the 100MP BSI CMOS sensor with up to 16-bit RAW and 15.3 stops of dynamic range, but this time Hasselblad introduces true HDR photography, a first for medium format. Paired with a 3.6-inch OLED display that hits 1,400 nits of brightness, you can now review HDR shots instantly with incredible clarity.

The autofocus system has also leveled up. With 425 phase-detect points, AI-backed AF-C, and even LiDAR assistance, the X2D II delivers faster, more accurate focusing, finally making continuous autofocus and burst shooting possible (up to 3 fps). Add in a 10-stop, 5-axis stabilization system, the best in the industry, and handheld long exposures without a tripod become a reality.

Design refinements include a lighter magnesium body (7.5% less than before), a textured grip, and a new 5D joystick for intuitive control. Storage remains a standout with a built-in 1TB SSD plus a CFexpress Type B slot.

For pros seeking unmatched image quality, stabilization, and HDR capabilities in a compact medium format body, the Hasselblad X2D II 100C isn't just an upgrade, it is a statement piece.




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Blackmagic Pocket Cinema Camera 6K Pro - Image

Blackmagic Pocket Cinema Camera 6K Pro

Blackmagic Design have beefed up their Pocket Cinema Camera range with a new 6K Pro model, an updated version of its 6K cinema camera with some extra professional features. The familiar form factor now comes with a number of improvements Blackmagic customers have been asking for, such as built in 2, 4 and 6 stop ND filters, adjustable tilt HDR LCD with a bright 1500 nits (ideal for use in bright sunlight), plus two mini XLR audio inputs and a larger NP-F570 style ba...
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LEICA D-LUX 5 TITANIUM - Image

LEICA D-LUX 5 TITANIUM

Leica announced the new compact version of the Titanium D-Lux 5. As the name suggests, the camera is made of titanium and is capable of recording images in various formats such as 4:3, 3:2, 16:9 and 01:01. It features a  3” LCD screen with 460,000 pixel resolution, 1/1.63” CCD image sensor, and a resolution of 10.1 megapixels. The special edition comes with a stylish Italian leather case with shoulder strap....
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Fujifilm GFX50S II - Image

Fujifilm GFX50S II

Fujifilm has introduced its most affordable medium format camera to date. The Fujifilm GFX50S II offers the perfect mix of accessibility and flexibility with professional features. The easy-to-use digital medium format camera boasts an extensive range of features, it packs a 51.4 MP sensor, a weather-resistant construction, an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops stability for complete handheld freedom, and ...
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