Backjoy

Back pain is a major issue nowadays, specially if you spend long hours at an office desk. So what can be done to alleviate such an ongoing problem? Meet Backjoy, an innovative sitting device that relieves back pain by implementing a proper posture, by strengthening the core, promoting healthy breathing and reducing stress, pain and inflammation. It maintains the natural state of the spine by tilting your hips upright and comfortably "floating” your spine over the seat, relieving tension and pressure. The ultra-portable seat is ideal for everyday use in your home, car, office or even on an airplane. watch the video

Available in Europe here

GOODFLOSS

New from Goodwell, the same company that brought us the Goodwell Toothbrush, is the Goodfloss Flosser, a biodegradable credit card sized flosser. Flossing is an essential part of taking care of your teeth and gums, and Goodfloss makes the process a breeze when you find yourself sleeping away from home with no floss in sight. Goodfloss comes in cards of 4 that detach individually, they’re small enough to fit in a wallet, purse, or pocket. Each flosser also has a to...
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RACING HEROES MODEL CARS

Racing Heroes is a new online boutique offering the finest model cars. They sell extraordinary products, assembled by hand, with premium materials, meticulous attention to detail and precise manufacturing. These models are incomparable with anything else on the market place. They are true to the legendary originals (fascinating vintage cars that have set milestones in automotive history) and have been created with careful adherence to historical records. These cars ...
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MVS CHAISE | BY VITRA

MVS Chaise by Vitra is the ultimate power nap chair, perfect for a rejuvenating rest or quick nap. At first glance the recliner looks like a sculptural object, but its comfort becomes immediately apparent upon use. The resilient material conforms to the body and is exceptionally soft and elastic. The frames construction makes it easy for users to shift their weight from a sitting to a reclining position. Other great alternatives are: the Sway Rocking Chair a...
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