Logo Beginnings
Brought to you by the same author that brought you the very popular Logo Modernism, comes a new book that examines how modernist attitudes and imperatives gave birth to corporate identity. Taking a deep dive into the origins of logos from the mid-19th century to 1940, Logo Beginnings is a new book by Taschen that brings together approximately 6,000 logos from a number of global brands such as Shell, Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity.
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