Logo Beginnings

Brought to you by the same author that brought you the very popular Logo Modernism, comes a new book that examines how modernist attitudes and imperatives gave birth to corporate identity. Taking a deep dive into the origins of logos from the mid-19th century to 1940, Logo Beginnings is a new book by Taschen that brings together approximately 6,000 logos from a number of global brands such as Shell, Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity.

THIRST

Ten years ago, at 28, former nightclub promoter Scott Harrison thought he had it all, a good car, a model girlfriend and money to spare in an endless cycle of drugs, booze, and sex. But he was desperately unhappy, and although he had all the money and material possessions someone could ask for, he gave it all up to pursue a more meaningful life. Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true ...
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THE AMERICANS

Explore the rich legacy of American car culture with The AMERICANS - Beautiful Machines, a book that dives into the stories and timeless appeal of the most emblematic vehicles in the United States. From the revolutionary Ford Model T to the powerful Dodge Challenger and the electric future ushered in by Tesla, this book captures the journey of Americaa€tms most iconic automobiles. American cars werena€tmt just practicala€”they were symbols of fr...
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THE ART OF TIDYING UP | BY URSUS WEHRLI

Ursus Wehrli is a Swiss artist obsessed with cleaning up and order. After his two best-selling books on Tidying up Art (he deconstructs the works from famous artists) his latest book is called " The Art of Tidying Up" Mr. Wehrli finally puts the whole world in order. In the book,compulsive artist Wehrli sorts out things we encounter in everyday life, such as a pine branch, alphabet soup, or a parking lot. He organizes everything according to color, size, ...
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