Logo Beginnings

Brought to you by the same author that brought you the very popular Logo Modernism, comes a new book that examines how modernist attitudes and imperatives gave birth to corporate identity. Taking a deep dive into the origins of logos from the mid-19th century to 1940, Logo Beginnings is a new book by Taschen that brings together approximately 6,000 logos from a number of global brands such as Shell, Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity.

The NASA Archives

Taschen is about to release a new book covering 60 years of their legendary space program.  The NASA Archives: 60 Years in Space packs more than 400 stunning photographs from NASA’s six decades of space travel, from its earliest days to its current development of new space systems for the future. Prepare to embark on a journey through space and time with  a visual celebration of humankind’s unstoppable urge to travel away from Earth t...
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TWO YEARS ON A BIKE

If you feel like escaping from modern monotony and leaving everyday life behind, there is no better way to travel and see the world than on a bike. Bikepacking is about going slowly, exploring the world and seeing it for the first time, also bringing back the most indelible memories about the people you’ve met. In Two Years on a Bike, photographer and travel writer Martijn Doolaard straps only the necessities onto his bicycle, and embraces a life of minimalism and...
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THE TINY MESS

If you cook in vans, boats, and tiny homes, you will want this book. The Tiny Mess is a beautifully illustrated book with recipes and stories from small kitchens. It has a range of inventive dishes that include options for breakfast, lunch, dinner, and even cocktail hour, such as Sourdough Pancakes, Kitchen Sink Quiche, Nopal Cactus Salad, Slow-Stewed Rabbit Tacos, Blueberry and Lime Pie, and Rosemary-Honey Gin and Tonic.  In addition to the recipes, the bo...
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