LAND: The Land Rover as a Design Icon
LAND explores how the Land Rover became something people restore, reinterpret, and collect. Published by gestalten, the book follows its evolution from a practical working vehicle into a design reference, bringing together projects by builders, designers, collectors, and adventurers around the world. The focus is on the ideas and people reshaping a familiar machine.
Bespoke restorations sit alongside more experimental reworks, showing how differently the same automotive heritage can be approached. Some of the appeal comes from that tension: a vehicle associated with utility has become a canvas for personal expression. LAND examines how nostalgia and creativity influence what owners choose to preserve and what they decide to change.
Author Jason Rubino, a creative director and co-founder of design practice DESK, brings a visual perspective to the subject. That makes the book relevant beyond Land Rover ownership, particularly for readers interested in automotive design, craftsmanship, and the way functional objects acquire a wider cultural identity.
The English-language edition spans 256 full-color pages in a stitch-bound hardcover measuring 29 × 22.5cm. It gives the vehicles and their details room to be studied, making it a substantial addition to an automotive bookshelf.
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