stuff we drool about

Underwood Wine In A Can

What started of by being a promotional product by Oregon-based winemakers Union Wine, the Underwood Wine in a Can will actually be making its way to shelves soon. The company decided to "beerify” wine and make it more accessible, easy to take to places other wines dare not travel, also making it more approachable and less pretenseless, with a "pinkies down" philosophy. Canning wine is also more eco-friendly and cost-efficient. All this of course without sacrificing the craft taste Union is known for.

On the back the can reads: "We believe what goes into the glass is more important than the type of glass it is being poured into.”




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