stuff we drool about

G-Shock GD010CE-5 Cordura

The G-Shock GD-010CE-5 Cordura blends rugged durability with eco-conscious innovation. Featuring a shock-resistant structure and 20-bar water resistance, this watch is built for adventurea€”whether you are hitting the trails, braving extreme conditions, or just embracing the gorpcore aesthetic.

What sets it apart is its sustainably sourced Cordura re/cor strap, naturally dyed with echinacea for a tonal brown/khaki look. The bio-based resin case and bezel further reinforce G-Shocka€tms commitment to reducing environmental impact without compromising toughness. The high-capacity battery lasts up to ten years, ensuring longevity that matches its resilience.

Packed with essential functions like a stopwatch, countdown timer, five daily alarms, world time, and a Super Illuminator LED backlight, the GD-010CE-5 is as practical as it is stylish. Whether you are scaling mountains or styling oversized outerwear, this G-Shock is ready for anything, built to last, designed for the future.




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100% EASTCRAFT AND WESTCRAFT SERIES EYEWEAR - Image

100% EASTCRAFT AND WESTCRAFT SERIES EYEWEAR

100% have introduced a new collection with two powerful styles that fit the definition of immense beauty, equal parts elegance, and performance. The new collection is based on a rich racing heritage that is fueled by innovative technology to create the ultimate sport performance sunglass that transcends multiple sports disciplines. The distinct retro glacier-styled silhouette is offered in two versions, the refined round Westcraft and a sq...
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ICEMULE BOSS COOLER - Image

ICEMULE BOSS COOLER

The all-new Icemule Boss Cooler is an extreme cooler that’s designed to ensure cold for a long time and guarantee maximum portability. Most of the coolers on the market are either bulky and hard to carry around, or can´t keep things cool for too long. The Boss aims to get the best of both worlds, the cold will stay for days because of its proprietary design, it uses a 3cm closed cell of PolarLayer XT Insulation that can be enforced through the use of the IM Air V...
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BUCK MASON VINTAGE SHIRT - Image

BUCK MASON VINTAGE SHIRT

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics that will last far beyond a single season. They make some of the coolest pieces of classic men´s style, combining modern edge with old-time designs. The Vintage Two Pocket Shirt is a great example of this, it is made with a 100% cotton ...
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