Cortex Bike Helmet

Cortex is a range of vintage bicycle helmets conceived by Hedon. Named after the prefrontal cortex (the sweet spot where our brains precious pleasure center is located) the classic helmet was designed to protect your fragile frontal lobe in stylish comfort. Each Cortex Helmet comes with 21 heavenly cushions made up of 3 different thicknesses to make sure that our helmet fits snugly and comfortably on every head and to ensure the most effective safety position. All helmets are trimmed in genuine calf leather and features our distinctive logo plaque in copper and brass.

EDC August 2023

Explore our curated picks of indispensable items to enhance your Everyday Carry (EDC) requirements, meticulously designed to cater to the challenges of contemporary living and unforeseen circumstances. From adaptable implements to indispensable devices, all individuals can find value in integrating these compact and practical gear solutions into their repertoire. In this months compilation, we introduce an unparalleled compendium of EDC must-haves, guaranteeing your...
read more

UNDER-THE-JACK LAPTOP BAG

The Under-The-Jack Pack is a ultra-slim laptop bag you can wear under your jacket or hoodie! The bag is available in two sizes, to fit a 13” or 15” laptop, and features a padded backside, two zippered compartments and adjustable shoulder straps. Ideal for hiding your laptop in a rough neighborhood, on crowded subways, or commuting on a bike to work, to name just a few. watch the video Available now at Betabrand, for a special pre-order price of $61.20 $68.00 ...
read more

G-Shock GD010 Watch

The G-Shock GD010 is the ultimate rugged tool watch, designed for durability and reliability. Inspired by workwear and artisan tools, this timepiece features G-Shock's Carbon Core Guard, offering exceptional shock resistance for everyday adventures. Powered by a high-capacity battery, the GD010 boasts an impressive 10-year lifespan, ensuring long-lasting performance. Its hyper-accurate quartz movement is complemented by a host of practical features, including...
read more