Fyf Socks

FYF Socks (an acronym for Free Your Feet) is a new pair of high-resistance socks. Designed by the Swiss Barefoot Company, they allow the user to practice their favorite sport with a barefoot feel but with a high level of protection, provided by the space-age tech Dyneema fiber. Dyneema has higher tensile strength than steel! Plus it´s hyhobic, flexible and lightweight. If you´re one of those barefoot movement followers be sure to test FYF Socks, in addition to all of these features, they´re also made with seamless sowing, to maximize comfort, and with multiple grip dots on the sole, to ensure surface grip. FYF Socks also has high thermic conductivity, to keep your feet dry and cool. So…strong, supple, soft, Swiss designed and developed, more than enough reasons to try them out. watch the video

Learn more from Swiss Barefoot Company, or pre-order now from Kickstarter

NATIVE APOLLO MOC

The Apollo Moc by Native, is the essential warm weather sneaker, once you pull a pair on, you´re not going to want to take them off. With a barely-there lightweight construction, easy slip-on design, and wildly comfortable soles, these are the perfect go-to shoes for long summer days outdoors. The modernized moccasin is stylish, casual and lightweight, weighing in at a nearly immeasurable six ounces per shoe! The light and airy no-sew upper is made from a special b...
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NEW BALANCE MS574 BK SONIC

DDC Labs and New Balance have created another inspired design and application. This is a limited edition issue it  features a one piece upper in synthetic suede. The uppers feature sonically welded seems in place of stitching across the extent of the exterior and the New Balance logo on the side is debossed from the exterior....
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THE ROGER ADVANTAGE

Following the success of The Roger, a tennis-inspired sneaker developed with Roger Federer, On Running have now introduced The Roger Advantage, reportedly the most comfortable (and most affordable) iteration of The Roger yet. Born from a shared passion for performance and style, this is the classic tennis-inspired sneaker evolved. Clean lines, minimal stitching and an ultra-smooth upper join forces with next-level comfort for a winning aesthetic and sensation. Using...
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