stuff we drool about

AY Studios Eyewear

AY Studios is a brand that merges timeless elegance with contemporary craftsmanship, crafting eyewear that stands the test of time. Founded by Daniel Uggerhoj and Torben Holt, the brand embodies a commitment to style and quality without compromising on environmental responsibility. Inspired by the pioneering spirit of James Ayschough, a historical figure who revolutionized sunglasses, AY Studios pays homage to his innovative approach to optics and color. Rejecting fast fashion trends, AY Studios focuses on creating enduring designs that endure for generations. With a dedication to sourcing the finest materials and production methods, every detail is meticulously considered, resulting in eyewear that is both stylish and sustainable. Join AY Studios in their mission to protect the environment while embracing timeless fashion.



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100% x Peter Sagan Collection - Image

100% x Peter Sagan Collection

100% have introduced a new limited edition collection designed to reflect the unique character and riding style of the seven-time Tour de France Green Jersey winner - Peter Sagan. Matching Peter Sagan´s raw talent with 100%s approach to performance eyewear, this is a perfect formula for success on and off the race course. ...
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MOSLEY TRIBES LYNDEL BEADED EDITION GLASSES - Image

MOSLEY TRIBES LYNDEL BEADED EDITION GLASSES

Inspired by the elements of Native American arts and culture, Mosley Tribes proudly presents the newest addition to the Lyndel sunglasses category, the hand beaded temples. Both temples on the black Lyndel are individually hand laid using brightly colored ceramic beads.Tehy are hand beaded by graphic designer Jenny Dayco....
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100% EASTCRAFT AND WESTCRAFT SERIES EYEWEAR - Image

100% EASTCRAFT AND WESTCRAFT SERIES EYEWEAR

100% have introduced a new collection with two powerful styles that fit the definition of immense beauty, equal parts elegance, and performance. The new collection is based on a rich racing heritage that is fueled by innovative technology to create the ultimate sport performance sunglass that transcends multiple sports disciplines. The distinct retro glacier-styled silhouette is offered in two versions, the refined round Westcraft and a sq...
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