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The Story of G-Shock

In a world where watches were once considered delicate instruments, G-SHOCK emerged as a game-changer, defying fragility and introducing a new era of rugged timepieces. Authored by Ariel Adams, this book celebrates the remarkable story of G-SHOCK, a watch that has not only redefined functionality but has also become a symbol of style, endurance, and global influence over the last four decades. The visionary mind behind G-SHOCK was Kikuo Ibe, a young engineer with a dream to create a watch that could survive even the harshest of impacts. Formed in 1981, Project Team Tough embarked on a relentless journey to fulfill this vision, resulting in over 200 prototypes and the birth of the shock-resistant G-SHOCK watch.

Through the pages of this captivating volume, readers will traverse the evolution and ethos of this iconic timepiece. The marriage of form and function, combined with unwavering innovation, has elevated G-SHOCK to a revered status. From pro-athletes to military personnel, skateboarders to musicians, G-SHOCK has found a place on the wrists of diverse individuals who embody strength and endurance. Its influence transcends categories, merging seamlessly with sports, design, music, and pop culture. Delving into its history, the book unveils the technological breakthroughs that have made G-SHOCK a phenomenon. With glimpses inside the brands Japanese headquarters, interviews with devoted collectors, and insights into collaborations with renowned figures such as pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, as well as iconic fashion brands like BAPE, Kith, St�ssy, Maison Margiela, and Supreme, the book paints a vivid picture of G-SHOCKs impact on the global stage.

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Tropicfeel Interior
Vinovest interior
Rains Interior
Cariuma Interior
Banner Selfmade Interior
Floyd Interior


In a land already famous for being one of the most beautiful holiday destinations in the world, Alila Villas Soori in Bali somehow manages to invent a completely new standard in sophisticated luxury and style. As one would expect from Alila Hotels, architecture and design predominate, and environmental sustainability is essential. At the recently opened five star resort you can stay at one of the luxury beachfront villas designed with a harmonious flow from the inte...
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Available from today for purchase is the new memoir of Nike founder and CEO Phil Knight. The highly anticipated book Shoe Dog: A Memoir by the Creator of Nike delves into the Swoosh’s past, and describes Knight´s modest beginnings and how he created with a $50 loan from his dad, a $30 billion-dollar global mega-brand. Over the course of the book’s 400 pages, the enigmatic Knight recounts his desire to find a career that would allow him to "play all the time, in...
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Front Runner BBQ Fire Pit

The new Front Runner BBQ/Fire Pit keeps the flame off the ground for safe grilling anyplace, making camp cooking even more portable. The robust contraption packs flat to conserve valuable cargo space, is portable, and fits nicely in the brand´s Wolf Pack Pro. It can be used as a fire pit, or converted into a grill thanks to a the sturdy base provided for safe grilling. Supplied with grill lifting tools, it is ideal for evening campfire barbecues with friends and fa...
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