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The Story of G-Shock

In a world where watches were once considered delicate instruments, G-SHOCK emerged as a game-changer, defying fragility and introducing a new era of rugged timepieces. Authored by Ariel Adams, this book celebrates the remarkable story of G-SHOCK, a watch that has not only redefined functionality but has also become a symbol of style, endurance, and global influence over the last four decades. The visionary mind behind G-SHOCK was Kikuo Ibe, a young engineer with a dream to create a watch that could survive even the harshest of impacts. Formed in 1981, Project Team Tough embarked on a relentless journey to fulfill this vision, resulting in over 200 prototypes and the birth of the shock-resistant G-SHOCK watch.

Through the pages of this captivating volume, readers will traverse the evolution and ethos of this iconic timepiece. The marriage of form and function, combined with unwavering innovation, has elevated G-SHOCK to a revered status. From pro-athletes to military personnel, skateboarders to musicians, G-SHOCK has found a place on the wrists of diverse individuals who embody strength and endurance. Its influence transcends categories, merging seamlessly with sports, design, music, and pop culture. Delving into its history, the book unveils the technological breakthroughs that have made G-SHOCK a phenomenon. With glimpses inside the brands Japanese headquarters, interviews with devoted collectors, and insights into collaborations with renowned figures such as pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, as well as iconic fashion brands like BAPE, Kith, St�ssy, Maison Margiela, and Supreme, the book paints a vivid picture of G-SHOCKs impact on the global stage.

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Nomos Glashutte Interior
Montegrappa Interior
Tropicfeel Interior
Vindome Interior
Floyd Interior
Dan Henry Interior
Rains Interior
Wellen Interior
London Sock Interior
Oxford Hill interior


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The mind-blowing Taj Exotica Resort and Spa Maldives is a 5-star exclusive resort, spread idyllically along a pristine beach and serene lagoon. The award-winning resort features 64 impressive villas that boast crisp linens, warm wooden patios, and private infinity pools,. You can also opt to stay at the Rehendi Presidential Suite, a spectacular, one of a kind, 500 square meter water villa, with a 18m fresh water pool overlooking the beautiful Indian Ocean. Someone i...
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