Air Jordan
After introducing the Ultimte edition, renown book publisher Assouline have now made available the Air Jordan Classic Edition, a more affordable coffee table book that celebrates the legacy of the GOAT's signature line.
Air Jordan isn’t just another coffee-table book; it’s a deep dive into one of the most influential partnerships in sports and style. Instead of focusing on basketball stats or a straightforward Michael Jordan biography, this authorized volume celebrates four decades of Jordan and Jordan Brand, two names that reshaped culture far beyond the court.
The book is organized into six chapters, a nod to Jordan’s championship rings, and each section highlights a different side of the legacy. You get a look at how the brand pushed design forward, rewrote the rules of marketing, and set new standards in athletics. Rare pieces from Jordan’s personal archives make their first appearance here, giving fans a closer look at the evolution of an icon.
Before the first Air Jordan hit shelves in 1985, basketball shoes were purely functional. Then came the sneaker that flipped everything. With bold ideas and later the genius of Tinker Hatfield, the Air Jordan line moved from performance gear to a streetwear symbol, influencing everything from locker rooms to runways.
Packed with striking visuals, cultural moments, and those memorable ads that defined an era, this book captures why Air Jordans still matter. It’s a celebration of craftsmanship, innovation, and the energy Michael Jordan brought to the world, an energy that continues to inspire new generations of athletes, designers, and sneaker fans alike.
Grab it directly from Assouline, or from Amazon
Air Jordan isn’t just another coffee-table book; it’s a deep dive into one of the most influential partnerships in sports and style. Instead of focusing on basketball stats or a straightforward Michael Jordan biography, this authorized volume celebrates four decades of Jordan and Jordan Brand, two names that reshaped culture far beyond the court.
The book is organized into six chapters, a nod to Jordan’s championship rings, and each section highlights a different side of the legacy. You get a look at how the brand pushed design forward, rewrote the rules of marketing, and set new standards in athletics. Rare pieces from Jordan’s personal archives make their first appearance here, giving fans a closer look at the evolution of an icon.
Before the first Air Jordan hit shelves in 1985, basketball shoes were purely functional. Then came the sneaker that flipped everything. With bold ideas and later the genius of Tinker Hatfield, the Air Jordan line moved from performance gear to a streetwear symbol, influencing everything from locker rooms to runways.
Packed with striking visuals, cultural moments, and those memorable ads that defined an era, this book captures why Air Jordans still matter. It’s a celebration of craftsmanship, innovation, and the energy Michael Jordan brought to the world, an energy that continues to inspire new generations of athletes, designers, and sneaker fans alike.
Grab it directly from Assouline, or from Amazon
