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Fujifilm Instax Mini 41

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Fujifilm Instax Mini 41
The Fujifilm Instax Mini 41 brings a refined retro vibe to the world of instant photography. With its updated design, metallic accents, and textured grip, it is as stylish as it is functional, perfect for capturing memories on the fly.

This compact camera features a built-in s... read more

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Fujifilm X Half Mirrorless Camera

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Fujifilm X Half Mirrorless Camera
The new Fujifilm X Half brings the magic of analog photography into the digital era. Inspired by classic half-frame film cameras, this pocket-sized mirrorless shooter captures vertically oriented 3:4 stills using an 18MP 1-inch sensor, perfect for storytelling with a retro twist.

... read more

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Fujifilm Gfx100rf

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Fujifilm Gfx100rf
The new Fujifilm GFX100RF is a game-changer for large format photography, packing a powerful 102MP medium format sensor into a compact, rangefinder-style body. Weighing just 735g (1.62 lbs), it is designed for every... read more

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Fujifilm X-m5

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Fujifilm X-m5
The new Fujifilm X-M5 is a compact, mirrorless camera perfect for creators looking to upgrade from smartphones. With a 26.1 MP APS-C X-Trans 4 CMOS sensor, it captures sharp, vibrant images, even in low light. The X-M5 excels in video, offering 6K resolution and ... read more

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Fujifilm X-t50

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Fujifilm Instax Mini 99

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Fujifilm Instax Mini 99
Experience the perfect blend of nostalgia and modern innovation with the Fujifilm Instax Mini 99 instant camera. Designed to capture the essence of retro instant photography while incorporating modern features, this compact camera is your ticket to creating timeless memories in... read more

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Fujifilm X100vi Camera

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Fujifilm X100vi Camera
Fujifilm unveils the stunning X100VI, the latest in the X100 series, featuring a 40MP sensor, 5-axis in-body stabilization, and 6.2K/30P video. The retro-designed camera offers an "Advanced Hybrid Viewfinder," a tilt-able LCD, 20 film simulation modes, and more. With a heritag... read more

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Fujifilm Gfx100 Ii

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Fujifilm Gfx100 Ii
Fujifilm introduces the GFX100 II, its flagship medium format camera featuring a brand-new 102MP sensor and the X-Processor 5 image processing engine. Designed for exceptional detail capture, this camera boasts AI-powered autofocus and a rapid 8 fps burst speed wi... read more

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Fujifilm Gfx50s Ii

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Fujifilm Gfx50s Ii
Fujifilm has introduced its most affordable medium format camera to date. The Fujifilm GFX50S II offers the perfect mix of accessibility and flexibility with professional features. The easy-to-use digital medium format camera boasts an extensive range of feature... read more

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Fujifilm Instax Mini Evo Camera

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Fujifilm Instax Mini Evo Camera
Fujifilm has introduced an hybrid instant camera, with a collection of built-in lenses and film effects. The Instax Mini Evo Camera also lets you send snaps directly to your phone, and features an LCD screen on the back of it that lets you shoot then review your photo before committing to p... read more

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Fujifilm Instax Link Wide Printer

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Fujifilm Instax Link Wide Printer
The Instax Link Wide by Fujifilm is the brand´s first wide-format smartphone printer, making it a breeze to turn photographs you take on your smartphone into a physical format immediately. Fujifilm says the wide-format film is twice the size of regular card-sized instax prints. The printer itse... read more

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Fujifilm Gfx50s Ii

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Fujifilm Gfx50s Ii
Fujifilm has introduced its most affordable medium format camera to date. The Fujifilm GFX50S II offers the perfect mix of accessibility and flexibility with professional features. The easy-to-use digital medium format camera boasts an extensive range of features, it packs a 51.4 MP sensor, a we... read more

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Fujifilm Instax Mini 40 Instant Camera

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Fujifilm Instax Mini 40 Instant Camera
The new Fujifilm Instant Camera combines modern day features with classic design cues. The Instax Mini 40 has a vintage film camera look and produces nostalgic credit card-sized prints with their Instax Mini film. The cool camera also features a retractable 35mm lens and an automatic exposure function for low light environments, a built-in sel... read more

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Fujifilm X-e4

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Fujifilm X-e4
The baby model in the Fujifilm mirrorless camera range is getting an update in the form of the X-E4. When Fujifilm announced the X-E3 in 2017, it quickly became something of a cult favorite with advanced photographers whom travel frequently. Now the brand has introduced the read more