stuff we drool about

AETHER Alpine Shell

The Alpine is a mountain shell meant for a day spent making turns. Whether you’re drawn to the backcountry or prefer a ski lift, this is the jacket to get you through the season. And just like the best skiers on the hill, this jacket doesn’t have to show off to let you know it’s awesome—it’s tough as nails with a super-clean, sophisticated aesthetic. The 3-layer plain-weave fabric adjusts its level of heat retention and breathability to the conditions, meaning it retains heat during times of inactivity and allows it to escape when the skiing or riding gets serious. Basically, you’ll be warm whether you’re going up or down the mountain. The Alpine Shell is also seam sealed, waterproof, wind resistant, and breathable. The removable snow skirt can be worn on a powder day and removed when conditions are mild.



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NIKE SB WINTER COMPETITION KIT | Image

NIKE SB WINTER COMPETITION KIT

With the always exciting Winter Olympics starting tomorrow, Nike SB have unveiled the Winter Competition Kit. The stealthy outfit features a bold new blacked-out aesthetic and includes jackets, shirts, hoodies, pants and mitts. The stylish kit is rounded out with Nike’s LunarENDOR Quickstrike Snowboard Boot and the Nike x Dragon Khyber Goggle....
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NikeLab Zoom Triple Black | Image

NikeLab Zoom Triple Black

NikeLab have recently released a triple black version of their Nike Air Zoom All Out Flyknit, a sock-like running shoe that delivers natural comfort and flexibility with low-profile cushioning and a breathable knit upper. Featuring an all-over mid-top Flyknit construction, the sneaker sports a reflective Swoosh overlay as well as a contrasting full-length Zoom sole in Volt. Flywire technology integrates with the laces to help lock down the foot without weighing you ...
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HOVDING | AIRBAG FOR CYCLISTS | Image

HOVDING | AIRBAG FOR CYCLISTS

After first going viral across the web as a concept, the Hovdig Airbag for Cyclists is now available for purchase! The "invisible helmet” as its also known, is a great solution for those who refuse to wear a helmet while cycling. The device is worn as a collar and deploys a helmet shaped airbag in 0.1 seconds as soon as the gyros and accelerometers detect you falling helplessly off of your bike. watch the video...
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