stuff we drool about

Athos Smart Apparel

Athos is a new company taking advantage of progress in technology, it is creating a new standard for fitness by changing the way we train the human body. Most fitness trackers today do a great job of keeping track of your workouts, setting goals and monitoring your progress, but none actually get into to the nitty gritty of the actual exercises themselves. Ethos measures muscle performance in real time, reading your muscle effort, heart and breathing rates, sending it to the Core (brain of the system), and then to your smartphone via Bluetooth. The included app then gives you insights on how to exercise correctly, avoid injury and get results faster. The Core works with the Athos apparel, and records your workouts, registering in the app past efforts, counting your reps and measuring your efforts with realtime data on which muscle groups are straining. watch the video

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Bandwire Lightning Cable | Image

Bandwire Lightning Cable

NuAns is a new Japanese brand and winner of numerous design awards. The NuAns Bandwire is a tangle-free 160mm silicone lightning cable with a simple and easy-to-carry design, it can be stored like a keychain or hooked onto a belt loop when on the go. When closed, all metal components are hidden to minimize damage to other personal belongings in a bag or pocket. The beautiful textured design adds great touch and easier grip. Available in black, white, khaki, or yello...
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If youŽre a Mac user and work at an office desk youŽll know the importance of having things organized. With this in mind we rounded up some essential accessories to maximize your work productivity plus some other great products for your beloved Mac. Stay tuned for more great roundups. Product details after the jump....
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Another great accessory for the iPhone, the Mophie Juice pack Helium not only keeps your iPhone 5 protected, it also features a backup battery pack to keep your phone charged at all times. It gives your phone a battery boost with 6 hours extra of talk time and up to 30 hours extra of audio playback. The new ultra-thin cover also features a cool LED indicator to check battery levels. Watch the video Mophie Juice Pack for iPhone 4/4s available here  ...
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