Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder. In the book "One Click" available from today, you´ll find out why Bezos decided to allow negative product reviews, how Amazon survived the dotcoms bust of the early 2000s, the company´s future ideas, and many of Bezos forward-looking insights and ruthless business sense. The book is written by veteran journalist Richard L. Brandt. Judging by Brandt´s previous work - "The Google Guys", about the founders of Google - the book will cover Bezos psychological character and how it influenced Amazon´s business culture.
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