ONE CLICK | JEFF BEZOS AND THE RISE OF AMAZON.COM
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder. In the book "One Click" available from today, you´ll find out why Bezos decided to allow negative product reviews, how Amazon survived the dotcoms bust of the early 2000s, the company´s future ideas, and many of Bezos forward-looking insights and ruthless business sense. The book is written by veteran journalist Richard L. Brandt. Judging by Brandt´s previous work - "The Google Guys", about the founders of Google - the book will cover Bezos psychological character and how it influenced Amazon´s business culture.