stuff we drool about

Norse Projects X New Balance Rainier

The Ranier model was first introduced by New Balance in 1982 and quickly became a game changer within trail running and hiking culture by combining lightweight technology with the functional needs of an outdoor boot. Now Norse Projects and New Balance celebrate the re-issue of the original Rainier by combining the two brandsī shared methodology. Th... read more

New Balance Mrl996dp

We are loving this monochromatic deconstruction of the 996 silhouette by New Balance. The New Balance MRL996DP is a clean and minimal sneaker sculpted from a premium khaki suede that contrasts beautifully with a white midsole that ensures superb underfoot cushioning with every step. This retro runner also includes stylish perforated detailing ... read more

New Balance Runiq Smartwatch

New Balance have finally entered the fitness technology game with the RunIQ Smartwatch. The company announced the Android Wear-powered device as a direct competitor to the Apple Nike+, and thanks to its collaboration with Strava, it was designed with features runners need most. Features include Built-in GPS for course tracking along with pace ... read more

New Balance 247 Luxe

After unveiling a brand new silhouette called the 247, New Balance have now introduced an ultra-premium rendition known as the 247 Luxe. Built with full grain leather, the brand-new lifestyle sneaker is a perfect marriage of NBīs classic styles and a more modern silhouette. It also features a stretchy synthetic nubuck sock construction for foot-hug... read more

New Balance 247

New Balance has unveiled a brand new silhouette called the 247. The sleek sneaker was designed with the modern man in mind, who has to constantly be prepared to face the stress and speed of everyday life. 247 supposedly refers to the modern-day culture of living life 24 hours a day, seven days a week. Only 247 pairs of the shoe have been produced, ... read more

New Balance Rainier Remastered

New Balance have re-released the sneaker that scaled Everest. Alpinist Lou Whittaker climbed Mt. Everest in a pair New Balance Rainier boots, a hiking shoe known for having the weight and comfort of a running shoe and the ruggedness you need in a standard hiking boot. The classic Ranier trail shoe has now been modernized, with updates such as premi... read more